Where a project lives and breathes

Pop-up studio in Kalaw. Photo courtesy of Jan Chipchase 

It’s hard to be inspired in an uninspiring setting. Which is why, when seeking to do to top-notch research and design work with the folks at Studio D, we set up a pop-up studio to enable the creative juices to flow.

A what? Think about it: a dynamic, varied workspace tailored exclusively for a particular project. Instead of retreating into some sterile hotel every night, imagine working in a cabin up in the hills of Kalaw or in a family home in North Dagon. Pop-up studios are set up in places that are rich in personality and that allow teams to be closer to the the people whose lives they are trying to affect.

The aim is to tailor a space so that it lends itself to creative work, one with lots of natural light and varied work settings both indoors and outdoors.  No wall is taboo at a pop-up studio, and by using the space itself for ideation and brainstorming, teams can come up with dynamic solutions while remaining aware of what each member is working on. Because every day's data is synthesized into short insights on the walls, teams get just the right amount of exposure to promote creativity, without getting bogged down under massive amounts of notes. On a tour of our most recent pop-up studio, set up with Studio D to develop financial inclusion services for rural Myanmar, visitors are able to follow the trail of diagrams and notes throughout the two-story house and physically see the thinking processes that led the team to the final prototype service we’ll be developing in the coming months.

Essentially, a pop-up studio is the place where a project lives and breathes. Everything in that space is about the project. Too often, inspiration can’t be confined to the hours between 9 and 5, so one of the main benefits of a pop-up studio is establishing a space where inspiration is welcomed 24/7. It naturally lends itself to informal meetings and to a casual community living atmosphere that makes work processes enjoyable and playful.

Our team de-briefs in Kalaw. Photo courtesy of Jan Chipchase

With the advent of open offices, we’ve seen companies gain ever more awareness of how the space in which people work affects the quality and creativity of that work. The pop-up studio brings the dynamism of the most successful open offices to any place in the world. It’s a cost-effective way to spark creativity and to help a team live and breathe a project for its duration, which might, we admit, get intense at times, unless the projects are also motivating. In the words of Studio D's Lauren Serota

“the work we’re doing is really fun, so it’s good to be living in it.”

We’ll readily admit we’re a little geeky at Proximity (and we think our partners at Studio D agree), because we’ve totally embraced this opportunity to live amidst the ideas we’ve been cooking up for the past 6 weeks. 

If you want to find out what they are, join us on July 29th at TS1 in Yangon for an open studio event about our most recent service design work with Studio D.

And to read more about pop-up studios, check out  Jan Chipchase’s booklet on the subject. 


Studio D members brainstorming in North Dagon. Photo by Claudia Sofia Sosa



A Match Made in... Myanmar


In the eye of the brain-storm. Photo courtesy of the Stanford

These days, our design lab is filled with the sounds of running water and the clacking of robots testing pumps as our d-team puts the finishing touches on a breakthrough irrigation product we’ll be launching in September.  We’re working with Stanford’s Institute of Design on this project, and will soon be joined by two graduates for the summer. Andreas and Evram are the latest in a long list of talented individuals who’ve joined the Proximity Design team as the result of an ongoing, eight year long partnership with Stanford’s 

In 2005, the Stanford began offering a course called “Design for Extreme Affordability,” that challenged graduate students to develop well-designed products and services for the world’s most disadvantaged people. We embraced the course early on as one of its first ‘clients.’ At the time, foot-pumps were available in India and parts of Africa for over $100, and we needed to drastically reduce this price tag if our products were going to be affordable for Myanmar’s farmers. The first challenge we posed to a Stanford team was to create a pump for $25. The rest, as they say, is history.

The entrance to the and all things design-related. Photo courtesy of the Stanford

Over the course of eight years, Stanford teams have been instrumental in developing key products. It was a Stanford team that first drew inspiration from kiddy pools and suggested we design a freestanding water storage basket, which six years later became our “Sturdy Boy” water tank. It was a Stanford team that proposed the award-winning tri-pod frame structure that we ended up using in our HB4 pump, which in addition to completely re-thinking the structure of existing treadle pumps, also reduced its price to $25. Not only does Stanford have fast prototyping abilities that allow teams to make a lot of progress very quickly, the creativity of their students is constantly motivating us to push the envelope. Human-centered design is now at the core of what we do, due in part to the contagious innovative thinking of the folks.

Luckily for us, the love is mutual. David Beach, co-instructor of the “Design for Extreme Affordability” course, explains, “Proximity is an amazing organization… For us, the fact that they have experience on the ground, deep insight…that they are involved at the highest levels of crafting a path forward for Myanmar as a country…. They couldn’t be better partners.”

In addition to making us blush, Beach does point to some of the factors that make our partnership with Stanford’s a truly symbiotic exchange. Strong partnerships, grow, evolve, and endure, and we can’t wait to see what breakthrough, innovative products our work with the will bring to rural Myanmar. 

A Stanford team member out in the field



A Year In Retrospect


 Proximity employees gather at Sayar San Plaza

Our 440+ nationwide employees got onboard boats, buses, cars, motorbikes, and even ox-carts to reach Yangon for Proximity’s annual meeting. The three-day get-together is crucial to the life of our organization, because we gather to share our collective social impact on Myanmar, as well as to get an overall, company-wide picture of the previous year. It’s a key opportunity for every single member of our organization to share the deep, local insights that collectively build our thorough understanding of rural Myanmar customers.

We’re committed to having an impact on a wide scale in rural Myanmar, and to that end we’re constantly measuring how we’re doing. The annual meeting is all about accountability, and while we’re accountable to our customers and to our donors, these three days in Yangon help hold us accountable to each other.

So, how are we doing? Several initiatives reported optimistic results. For instance, Proximity Finance provided loans to 33,000 farmers in the past year, a number that has more than tripled since 2011. We’ve also sold 24,000 irrigation products to smallholder farmers this past year, and our earned revenue is more than 50% of our annual budget. In addition to noting these accomplishments, we also held candid discussions about areas to improve on, including the proper way to handle returned products. Overall, we’re proud to report that our activities in 180 townships helped us impact roughly 95,000 households in the past year. For more details, take a look at our latest quarterly report


Looking to the future, Proximity Co-Founder Jim Taylor stressed the need for agility. With Myanmar’s new openness, the question we’re asking ourselves is: How do we focus on key opportunities  to contribute to this country’s future? We realize that when we talk about increasing farm productivity we also need to help farmers adapt to climate change and access much needed farm financing, and to this end we’re expanding our Proximity Finance operations and developing a new breakthrough irrigation product.

The three intense days of data compiling and open dialogue help ground us, all 440+ of us, within the greater mission we’re working to achieve. After three days of data-gathering and knowledge sharing in Yangon, it was off to Chaung Thar beach for Proximity’s annual retreat!






A Village of Solar Lighting Entrepreneurs

 Proximity's d.lights, left outside to charge 

It might not be the first thing that comes to mind when thinking about challenges facing low-income farmers in Myanmar, but the migration of landless laborers is one of the biggest problems they encounter. Landless rural inhabitants are leaving their homes at accelerating rates in search of better futures in the cities and abroad, while farmers who count on their help to harvest crops are left short-handed. Migration is also hollowing out rural communities, with the elderly and the young becoming an ever larger portion of village populations.

Despite this migration pattern, only 5 out of 100 families have left Set Thwar village in recent years. Surrounded by the sandy expanses characteristic of the Magway Region, it’s not initially obvious why Set Thwar’s inhabitants have stayed. However, all it takes is one conversation inside a bamboo-thatched home with a group of 20 or so women, to realize that small household businesses are the reason this community has remained united. 

Daw Than Sein, for instance, deftly spins a stone wheel while molding a delicate clay vase. Pottery and incense are the village specialties, and she churns out a variety of vases and even an owl-shaped piggy bank in a matter of minutes. It’s no wonder she’s so skilled - she’s been working with clay since she was 15. What is surprising though, is the energy she brings to her craft; at 62, she doesn’t even stop to look up while recounting her family’s history. Almost mechanically, the row of pots next to her steadily expands while one of her six granddaughters sits down next to her, inspired to coat thin wooden sticks with incense to keep her grandmother company.

Daw Thein Sein spins her magic

Daw Than Sein’s family first purchased one of Proximity’s solar lights to save money during the monthly religious festivals, which would otherwise cost them 1,500 kyats in candles a night to attend. Before long, another, more significant benefit from the light became apparent: Daw Than Sein’s productivity doubled once she could work into the night. She went from making 50 vases a day, to easily finishing 100.

“We can get 8 hours of light at night from the light. Now I keep making pots till 9:30pm. I didn’t want my daughters to take the light away to the festivals when they went, so before long, we had two solar lights in the family.”

While Daw Than Sein’s pottery income is only one part of a larger equation, she’s able to contribute an estimated $360 more a year to her family’s income thanks to the solar light. Collectively, with her two sons working as drivers, her husband tending two acres of land, and her daughter and granddaughter helping transport Daw Than Sein crafts, the family’s able to earn enough to make an uncertain future in a distant city unappealing.

Stories like Daw Than Sein’s abound in Set Thwar, where 100 families own nearly 150 solar lights. Thanks to the increased productivity of household businesses, few in Set Thwar see a reason to leave their homes. Their stories are a remarkable testament to the entrepreneurial spirit of Myanmar’s rural population, where a simple, well-designed product purchased on credit has the capacity to double revenues from businesses that have been passed down for generations. Daw Than Sain is optimistic about the future, and we thank her for showing us just how much difference a couple extra hours of light can make.






In Pictures: The Ashden Awards

Receiving the  Ashden Award in Sustainable Energy for Agriculture is inspiring, humbling, gratifying, but for us at Proximity, it's also just plain cool. Not only are they the world's leading awards for excellence in the field of green energy, but the ceremony is also held at the stunning Royal Geographical Society in London, and is one of many events hosted by the Ashden Trust during a jam-packed week. This year, Proximity was one of 4 interantional awardees selected from over 240 entries for our work designing and introducing clean energy products to Myanmar's agricultural sector. Without further ado, here are some photos from the big night: 

It's very fitting that the little gold men of sustainability are beautiful, wooden trophies

oh, the nerves, the anticipation as the ceremony began... And the auditorium at the Royal Geographical Society is absolutely packed...The big moment! Proximity Co-Founder Jim Taylor accepting the Ashden AwardThanks to the Ashden Foundation for the great pictures and a wonderful evening.