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    Meet the lotus

    What do you get when you mix one signature drink, a custom fountain display, 150+ people, and a spacious new art gallery in Yangon? A product launch; Proximity-style.

    On October 15, 2015, Design Team co-leaders, Taiei Harimoto and Ko Aung Ko Ko unveiled the Lotus, a radically affordable, solar-powered irrigation pump for low-income farmers in Myanmar.

    As Myanmar began opening in 2011, the agricultural landscape also experienced significant change. Cheap diesel engines from China flowed into the market and many farmers invested in them as a way to mechanize their operations, only to find them dirty, difficult to operate, and expensive to run. “This presented an opportunity for us,” Product Designer Taiei Harimoto explained during the product launch. “Our customers’ irrigation methods are no longer the same,” he continued, “which means that they have new needs that we can design for.”

    Having identified this opportunity, Proximity embarked on an intensive human-centered design process to create the Lotus, which is unlike any other solar-powered irrigation pump in the world. Designed specifically for the local market, it is a submersible pump that fits neatly into the two-inch (50 mm) wide tube-wells found commonly in rural Myanmar—at its widest, the Lotus is 49mm in diameter. When working at a depth of 24ft, the Lotus pump can yield over 15,000 liters of water per day. The Lotus is also likely to be the world’s most affordable solar pump, retailing at only US$345, which includes 260W of solar panels. Most solar irrigation pumps available on the market cost several thousand dollars.

    Most importantly, the Lotus makes sustainable farming easy. Although smallholder farmers each own only a few acres of land, they have an immense collective impact on the health of our food systems. The Lotus will provide Myanmar farmers with sustainable options that are also cost saving.

    The Design Team’s unveiling of the new product was followed by a spirited discussion of its specs and limitations: How long does the Lotus last? Lifecycle testing has shown that it will serve customers for at least two seasons. Will there be financing available for farmers who can’t afford the upfront cost? For the first sales season, Proximity is not offering financing, in part to gauge what the demand is for the product now and to determine what type of financing might be optimal for this product. How long is the payback period for farmers switching from diesel engines to solar-powered irrigation? Ten months on average, and the payback period is even shorter for farmers switching from treadle pumps to the Lotus.

    We want to thank everyone who joined to celebrate with us, and if you weren’t able to make it, we will be releasing a short film about the event and how the Lotus is made in Myanmar in the coming weeks!



    For the past decade, Proximity has created products and services that support the entrepreneurial spirit of our rural Myanmar costumers. The treadle pump has been a central feature of our irrigation product offerings. Sturdy, durable, and affordable, the treadle pump has freed tens of thousands of rural families in Myanmar from the daily drudgery of hauling water to their fields.

    Today, farmers continue to look for efficient ways to save costs and expand their businesses. For many, this has meant switching to diesel engines for irrigation. Though more powerful, these heavy engines are polluting and noisy. Farmers complain about the high costs of running these motorized pumps, including daily purchases of fuel, frequent repairs and the need for extra labor to move them around. At Proximity, we’ve been working to create an alternative.

    On October 15th, we’ll celebrate the launch of our new, solar-powered irrigation pump.  Designed specifically for Myanmar farmers, Proximity’s super affordable solar pump fits into the narrow two-inch tube wells found nationwide on farms. This new product has been in the making for over a year. Now that it’s here, we can’t wait to share it with you.

    Meet The Lotus: 



    Here's a thought: what if instead of asking people for charitable donations, we asked them for $25 loans?

    Every morning, Daw Lei Lei wakes up to the satisfying sound of her 100 ducks nestled alongside one another in the shed outside of her house in Hmaw Bi Village. After she sets them free, Daw Lei Lei follows the ducks on a small wooden boat as they roam through the nearby pond. She's careful not to lose even one.

    Making sure her ducks are well-cared for is crucial for duck farmers such as Daw Le Lei, since egg production rates can vary greatly depending on the food that her animals eat. Accessing quality feed is crucial to the success of Daw Lei Lei's business, but unfortunately, it isn't always easy. She needs the food the most in July, which is also the leanest month for thousands of duck farmers in Myanmar's Delta Region; because rice farming is in full force this month, duck farmers have to limit the movement of their flocks, meaning production can drop to as little as one or two eggs a day for every ten ducks.

    Starting 2014, Proximity Finance, our micro-finance arm, has supported over 2,200 duck farmers in Myanmar by disbursing micro-loans designed specificallyto help duck growers buy nutritious feed when they need it the most. Proximity can provide these loans thanks to a partnership with Kiva, the largest microfinance crowdsourcing platform in the world. Kiva enables individuals everywhere to support farmers and smallholders in remote villages. By entering $25 into the system, Kiva ensures that 100% of your loan goes directly to the borrower of your choice in one of 83 different countries. When the loan term is up, you can re-lend the money to a different borrower, or withdraw the funds and receive $25 back. Proximity Designs is Kiva's first field partner in Myanmar.

    Daw Lei Lei was one of the first Proximity customers whose duck micro-loan was funded through Kiva. Before the loan, Daw Lei Lei's family finances where often in the red. Her village was gravely affected by Cyclone Nargis in 2008, and the family lost a daughter as well as their seven-acre farm. Since then, the family has survived by farming ducks, but their business was precarious at best. 

    The family used the $200 micro-loan to purchase more ducks and quality duck feed, and even this small injection of cash was enough to stabilize their income. With the increased profits, Daw Lei Lei's husband purchased a boat to start his own transportation business, which in turn yields enough profit to cover their two children's school fees, allowing the family extra breathing room that they haven't had in years. 

    Already, we've raised $1,070,000 through Kiva, thanks to countless individuals who are entrusting rural Myanmar village groups with their loans. We're aiming to lend $500,000 to more than 2,500 duck farmers in Myanmar by November 2015. If you are interested in Proximity's work, you can get directly involved in what we do by lending $25 so that U Win can purchase better feed, or by supporting duck farmers in Chaung Pyar.




    Flood Update

    Villagers in Pwint Phyu Township carry relief packages home by wading through flooded fields

    We're in the midst of monsoon season in Myanmar, which is a pivotal time of the year for local farmers. Heavy rains offer relief ater months of insufferable heat, making the ground fertile enough to sustain rice, beans, pulses, and other rain-fed crops that often make up the brunt of a family's yearly income. 

    This year, however, torrential rains have caused monumental flooding in twelve out of fourteen states. With more than 1 million people affected and 1.3 million acres of rice paddy fields sitting idly underwater for two weeks, these rains have thrown off the fragile balance that rural farmers rely on. Most farmers lack access to savings, insurance, and labor reserves, compromising their ability to bounce back from disasters like this month’s flooding. One bad harvest can set a household back for years, and in this case, damage to delicate farmland combined with the widespread destruction of homes and infrastructure point to a long and difficult recovery process ahead. 

    Over the past week, Proximity has reached out to our network of 250 field staff nationwide to understand how the floods are affecting our rural customers. We’ve learned that the damage is severe. In the township of Minhla alone, sales representative Ko Yan Naing Tun reports that 3,000 acres of harvested land have been completely destroyed, leaving farmers without a safety net. The extent of the damage is still to be determined.

    As the water recedes, farmers are starting to assess extensive damage to their crops

    We are evaluating ways to help our customers remain resilient in the face of natural disaster. Proximity Finance, our farm-lending business unit, is considering different ways to restructure loans and help reduce the financial burden on flood victims. Members of our staff have volunteered to assemble relief packages in Padaung and Pwint Phyu Township, and Proximity has greatly reduced the price of lanters for staff members wishing to purchase solar lights to donate to flood victims. Proximity’s experience in the aftermath of Cyclone Nargis in 2008 leads us to believe that the toughest time in the recovery process will take place when the floods fully recede and the aid stops flowing in. Looking at the long road ahead of our customers, we are committed to designing innovative products and services that will help our customers rebuild stronger, more robust businesses that will thrive for years to come. 


    Proximity's got Talent

    These past two weeks were busy ones at Proximity. Nearly 400 staff traveled from all corners of Myanmar to gather in Yangon for our Annual Meeting. It’s a key time of reflection for our organization, during which we leverage our collective viewpoints and the individual, localized knowledge of each of our field staff members to strategize for the coming year. The intense days of discussion and training were followed by three days of bonding, as all of us piled into eight buses to spend the weekend in scenic Bagan.

    We battled monkeys in Mt. Popa, learned the value of iterating in design by balancing marshmallows on spaghetti, competed against each other in relay races, and visited many a historic pagoda. Proximity’s annual talent show saw the return of several classic acts including the sweet tunes of Ma Moe Moe Kaing and the cross-dressing prowess of Ko Kyaw Zeya, as well as a performance by a promising Proximity Bhangra Troupe. All of the teams were encouraged to join the talent show, and several even created clever skits to explain the ins and outs of their work to the rest of the staff. Not to mention, all of the staff joined in on the latest interation of Proximity's product and services dance. Picture 400 people doing the 'water basket' dance move in unison; now that's some serious talent right there!