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    Entries in human centered design (16)

    Wednesday
    Apr252012

    THE UNIVERSE: Gravity Vs. Drudgery

     

     

    Drip irrigation is a game changer. When our farmers see it for the first time they are incredulous, and with fair reason. With drip installed on a plot about 4 acres in size, daily labour can be reduced from 6-9 hours of lugging water in sprinkler cans, to 30 minutes of treadling a pump, and 15 seconds spent turning on a tap. Crops are healthier, yields are bigger, less water is wasted, and farmers are happier. 

    A product so good, surely it should have been thought up sooner?

    Well, the truth is, it had been. The benefits of drip irrigation have been well documented and enjoyed for over 100 years in the Middle East, America and Europe.

    So, why didn't it reach Myanmar earlier?

    Well, drip is normally powered by a mechanised pump, something few rural families in Myanmar have the capital to buy. To make this life-changing technology accessible to our extremely price sensitive market we began looking for a cheaper alternative. And then it hit us...just like that apple fell out of the tree and hit Newton.

    Check out the video.       

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