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    Entries in treadle pumps (4)


    Here's to Season 9!

    As promised, on Friday we launched our ninth season!

    Here's a shot of some of our sales staff getting prepped for a group photo, a couple minutes after we officially launched to the bangs of 150 party poppers.

    In the next few days we'll share with you the designs and stories behind our new pressure pump (the Baby Buffalo), our new water tank (the Pyit Taing Taung - or Roly-Poly Toy Tank), and our improved drip irrigation system, as well as reveal the new marketing campaign we've developed for this year. Innovation is the key to success in a market as tough as our one and our design teams have out done themselves this year. Stay tuned to find out more. 



    Handsfree Farming

    Ko Thar Htoo was born without hands. Yet, when asked what the biggest hinderance to his success as a farmer was, his answer was: water shortages in summer months. For six months of every year it was near impossible for him to get enough water to irrigate the crops that he sells commercially. 

    In 2011 he bought his first Yetagon treadle pump from Proximity Designs. Now, he is able to work his farm year round by himself, treading to get water, and watering using a sprinkler hose held between his wrists. At the end of his first season, he made 250,000 kyats from his vegetable sales. An amount, and a story, that has inspired many other farmers in his area to turn their domestic plots in to year round money making ventures with a Yetagon pump.


    44 days to launch: What's in a name?

    Put it in your dairies: On September 8th, Proximity will launch our 9th season by revealing two brand spanking new products.

    We can't say too much but we can say that a whole lot of work has gone in to them, and we're pretty sure they'll be our best products yet. However, before we launch them on the market to find out, there's a few things we need to finish first. One of the more colourful tasks being finding the new products new names that will capture the imaginations of our rural customers.

    Product naming is an art form, and a lot of fun. We spent a few minutes one morning brainstorming options and then took the most popular ones out to the field to get a farmers perspective. You can see some of the candidates in the photo but we won't be revealing the winner until September 8th.

    Stay tuned.



    What's it like to intern at Proximity?

    Our design interns and fellows share a little of their experiences working at Proximity this monsoon season...